COST-EFFECTIVE MARKETING CAMPAIGNS WITH COMMERCIAL PRINTING

commercial printing

There is a phrase often said “don’t judge a book by its cover” but we actually do so. Before judging the content, we always look at the decorum. The sight leaves a great impact on our mind which influences us to judge the content. The cover page of the book, the smooth quality of pages satisfies our feelings with the book. Likewise. The printed brand name upon your office-essentials makes the atmosphere more professional. 

Commercial printing services are booming these days, especially in the digital world. Everyone wants to promote their brand, business, products and services. There are many budding authors which are looking for affordable printing services to promote their writings. 

There are different types of commercial printing 

  • Offset Printing/ Offset Lithography
  • Digital Printing
  • Large Format Printing
  • LED UV Printing

Offset Printing/ Offset Printing

Useful for- Extensive range of Books, Newspapers, Posters, Stationeries. With offset printing, you can print on any flat surface like paper, polyester, rubber, cardboard, plastic.

Digital Printing

The techniques of commercial digital printing offer endless options for printing at the same time it’s timesaving too. It’s very much cost-effective too. The use of digital printing is very much popular for cost-effective printing.

Useful for- Digital printing is very famous and used mostly in short-run business- labels, letters, banners, points of sale items, mostly for customised use. It widens the area of printing and advertising.

Large Format Commercial Printing

Large format printing is used mostly to make a great impression upon viewers. It’s also known as wide format printing, display print or POS. 

Useful for- External banners, commercial wallpaper, floor graphics, tiles designing, laminating and mounting, pop-up displays, decorative items, exhibition graphics, wall hanging etc.

Led UV Printing

Led UV Printing is highly impactful with its artistic quality and vibrant colour. Its primary and most important lookout is, making 100% impactful at first sight. Led UV ensures the vivid sharp print even on unpolished canvas.

Useful for- High-quality magazines, lookbooks, handbooks, prospectuses, catalogues, leaflets etc. The business which doesn’t prefer to use carbon footprint also can go with this. It’s very much eco-friendly, due to less amount of CO2 emissions. 

Commercial printing has given a boost to every business industry around the globe. Any of the professional fields need the help of printing to market themselves. The books and magazines industries are totally dependent on printing. A good book needs a good hold of good pages, aristocrat ink, well-printed and graphed cover pages along with good contents. 

In the case of the hospitality business, you need to maintain a look and order to give a professional look-

  • Hotel stationery
  • Hotel collateral
  • Business cards
  • Menus
  • Guests checks
  • Restaurant table tents
  • Table cloths

For real estate business printing is essential for-

  • Customised business cards
  • Brochures
  • Flyers
  • For sale signs

In the medical field, commercial printing has a good use-

  • Business cards
  • Brochures
  • Banner for advertisement
  • Customised prescription

For marketing of any industry, printing is essential. And for cost-effective purposes digital printing becomes dominating. Though the others are highly impactful for business advertisement. A beautiful and perfect commercial printing enhances the look and showcases the aristocracy. 

 

Why Do Businesses Team Up with Print Management Companies?

print management companies

Summary – Most leading local and international companies have the support of print management companies. Here’s how these printing experts help businesses flourish. 

Many people find the term ‘print management’ a bit vague and confusing. That’s because print management companies work in different sectors offering different types of services. But, the end result for businesses engaging with these printing experts are always similar – saving time, money, and boosting in-house efficiency. Print management experts look over all printing requirements of their clients. Businesses need a wide range of customized printed material on a day to day basis. Be it correspondence sheets or market materials, having customized printed material gives businesses a sense of authority and identity. Similar to how large companies delegate customer service responsibilities or payroll management duties to smaller companies, print management firms operate as third-party partners helping their clients address their printing requirements. 

Providing Stability and Reliability to the Business 

Once businesses get a taste of what bad print management is, be it via their own efforts or from services provided by third-party experts, they realize the importance of efficient print management. Many businesses assume that they can design and create business cards, price lists, office signs, or other promotional devices on their own. Most of them end up suffering from delays or poor-quality output. Once print management experts enter the boardroom discussions, businesses receive a sense of stability and reliability. The reduce in-house stress and promise to look over printing-related responsibilities such as design, printing, storage, delivery, etc. Businesses can focus on their core responsibilities once they know an experienced print management company is working for them. 

Boost for Employees

Often times, non-essential duties in offices such as overseeing the artwork of the business’ latest marketing materials or ensuring paper quality, falls on the shoulders of lower-level employees. While most of these employees are more than happy to carry out these tasks, delegating such important tasks to non-specialists isn’t a good management approach. Teaming up with print management companies allows managers to delegate tasks in a way that doesn’t affect team morale. Plus, long-term partnerships with these printing experts often leads to hefty discounts for the businesses. These deductions in printing costs can be redistributed to help the staff members in other ways.  

Expert Service

Print management is a complicated process. There are many ‘pieces’ involved in the process – experienced printers, paper suppliers, design experts, etc. Print management experts know these intricacies of the industry very well. Their expertise helps clients avoid common pitfalls, such as spelling mistakes, blotched images, etc. Simple errors in printing can cost businesses a ton of money. That’s why expert print managers make sure every step of their printing projects is carefully planned out. 

Multi-channel Marketing 

Professional print management involves more than just printing images, text, etc., on pieces of paper. These printing experts offer their expertise on various marketing tactics – from conventional marketing materials such as brochures, pamphlets, etc. to modern printed marketing materials like product guides, pop up books, etc. Overall, these print management experts boost their clients’ companies’ communications strategies. Modern automation tools are making these printing experts even more efficient.